In the 1990s, its tourism department's ad slogan was "Come on IN." Most Hoosiers (native-born Indiana residents) would pronounce that as "CommawnEEyin!" I'm not joking; my partner told me this.
"Eeyin GAWD we truss!"
Note the horrible typeface. Very hard to read.
A better design but still with the bad typeface.
They should use modified Highway Gothic, like Alabama.